Don’t waste a chance to build your brand … even during construction.
Simply put, you should never waste a chance to build the identity of your brand. Whether you are a nationally recognized chain of stores or a one person start-up, it is wise to always look for ways to expose the market to your business.
In this example, a new North Face location was coming into the local mall. Even though the store itself would not be open for weeks or months, the marketing folks were right on using their construction barricade as a brand showcase. The standard construction barricade is typically used for masking the dust & noise of often messy & unsightly work. Pro Sign and Graphics was approached to help convert what was once just a plain gray wooden wall into a brand extension for the client. With our help the new construction was masked and transformed into a bright, colorful advertisement for the North Face name. More importantly, the local market was made aware of the new store’s location well in advance of the Grand Opening. By generating buzz, putting out the word and demonstrating their progress this store benefited from immediate business when the doors opened.
All in all, this in an excellent example of making great use of large format graphics to build a brand and help drive business.